Is the NRA wasting members $$$$$?

[skiflydive]

So I've been seeing a lot of really nice NRA TV ads. Well done, good actors, compelling stories. However, I've only seen them on FOX News. I'm wondering if the NRA is wasting member's money with (Expensive) ads that are preaching to the choir. Wouldn't the ads do more for RKBA, gun rights, and membership if they were placed on the "Liberal" media outlets like CNN, MSNBC, etc.? Of course it's possible those networks wouldn't accept the ads for broadcast. Just my $0.02.

[Longitude Zero]

Those networks you mentioned generally have an editorial policy that prevents them from accepting/airing any ads that diverge from their political slant.

[marshal kane]

Ditto the above! If the ads don't fit in with their way of thinking these liberal stations are not interested in running them. Personally, I'm happy to see the NRA ads on Fox. For years I have contributed to the NRA without ever seeing a TV ad but have been instead receiving lots of mailers asking for more donations. I think the ads bring in more members and hence, more financial support and maybe fewer mailers.

[340pd]

In my view, the only reason to belong to the NRA is it gives them strength when lobbying congress critters. If they had 30 million members we would have a lot less to worry about. Over time, being a NRA Life Member is pretty low cost.
Other than that, give to local groups, ILA, and NSSF. They are the guys that take BS laws to court.

[JohnR]

Look at the network ratings, Fox News has way more viewers, so the ads reach more people.

Total Viewers (Live +SD)

• Total day: FNC: 951 | CNN: 673 | MSNBC: 439 | HLN: 273
• Prime time: FNC: 1.389 | CNN: 657 | MSNBC: 383 | HLN: 255

http://www.adweek.com/tvnewser/score...tober-2/306517

[berettabone]

In my view, the only reason to belong to the NRA is it gives them strength when lobbying congress critters. If they had 30 million members we would have a lot less to worry about. Over time, being a NRA Life Member is pretty low cost.
Other than that, give to local groups, ILA, and NSSF. They are the guys that take BS laws to court.

So apparently, you haven't noticed all of the cases that the NRA takes to court. If it wasn't for the NRA, you'd probably be shooting a firearm with a chip in it, that tells the gov't how, where and when you fire your firearm. Your ammo would probably be $100+ per box because of all of the taxes piled on by anti's in gov't. Your firearm would have ambi safeties, mag safeties, key lock safeties, and fingerprint readers. Your average firearm would be in excess of $1000. You would be required to register your firearm every other year, and if you didn't own it anymore, you'd have to explain where it went. Just a few of the things that they keep on top of. Of course, you don't have to give them any money, or belong to such a useless group. That's what makes this country great.

[yqtszhj]

I saw their ads on National Geographic channel last night.

[kenemoore]

I saw something once about Fox viewers being 60 something percent liberals. So it is the right place to place the ads.

[ltxi]

Not my money at this point. Haven't sent them any in mebbe 15 years.

[CJB]

Almost nobody watches MSNBC. Their viewership has never been great. I think Al Jazeera actually beat out MSNBC a few times.

CNN is a complex. They are seen as (wrongly) "neutral" and there for shown lots in off hours at bars and Duncan Donut, barber shops, and all sorts of "public" places that leave TV's on for general viewership. It is often the only "news" channel in smaller motels and hotels all over North America. Its "at home only" viewership does not compare as favorably as one might imagine, but if you add in the "at large" audiences, then their viewership is respectable. Dunno if folks actually "watch" or just like having it on so they can see something as a distraction. Often the sound is off, or so low you really can't make it out anyway.

On the other hand, Fox has the lion's share of viewership, and as pointed out, its has conservative, liberal (who you cannot change anyway) and moderates as viewers. The latter is where those commercials are targeted (no pun).

[AIRret]

So apparently, you haven't noticed all of the cases that the NRA takes to court. If it wasn't for the NRA, you'd probably be shooting a firearm with a chip in it, that tells the gov't how, where and when you fire your firearm. Your ammo would probably be $100+ per box because of all of the taxes piled on by anti's in gov't. Your firearm would have ambi safeties, mag safeties, key lock safeties, and fingerprint readers. Your average firearm would be in excess of $1000. You would be required to register your firearm every other year, and if you didn't own it anymore, you'd have to explain where it went. Just a few of the things that they keep on top of. Of course, you don't have to give them any money, or belong to such a useless group. That's what makes this country great.

AGREED!
But the fight to keep our rights will go through the roof if Hilary gets elected!
One of the first things she will try to do is allow people to sue the firearms companies for wrongful death etc.

[340pd]

So apparently, you haven't noticed all of the cases that the NRA takes to court. If it wasn't for the NRA, you'd probably be shooting a firearm with a chip in it, that tells the gov't how, where and when you fire your firearm. Your ammo would probably be $100+ per box because of all of the taxes piled on by anti's in gov't. Your firearm would have ambi safeties, mag safeties, key lock safeties, and fingerprint readers. Your average firearm would be in excess of $1000. You would be required to register your firearm every other year, and if you didn't own it anymore, you'd have to explain where it went. Just a few of the things that they keep on top of. Of course, you don't have to give them any money, or belong to such a useless group. That's what makes this country great.

You do understand the NRA and ILA are members of the same family. The NRA wants members to show numbers to congress, the ILA is a super pac that lobbies congress.

[berettabone]

AGREED!
But the fight to keep our rights will go through the roof if Hilary gets elected!
One of the first things she will try to do is allow people to sue the firearms companies for wrongful death etc.

You've got no argument with me there........................

[berettabone]

You do understand the NRA and ILA are members of the same family. The NRA wants members to show numbers to congress, the ILA is a super pac that lobbies congress.

Sugar cookies, chip cookies............all comes from the same jar.............................

[nmkahrshooter]

For the reasonable amount of money they want for membership I feel its worthwhile. I spend more money on BS.